About JUMP London
October 10 2012, Old Billingsgate, London
Join 60 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.
Marketing has entered a new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands.
Campaigns have a reach like never before, but to achieve their full potential the on and offline spheres must interact to create a new kind of marketing, where we work together to share data, insight, strategies and successes. We achieve so much more together than we can apart.
JUMP will focus on how we can make our marketing more effective by having a joined up approach. For example:
- How we can use search marketing to improve TV campaign awareness
- Doubling catalogue sales using insights from web analytics
- Driving call center improvements with web metrics
- Generating media coverage via online buzz (and vice versa)
- Optimising marketing budgets with the right marketing mix
- Leveraging customer insight from all channels.
JUMP London is all about getting online and offline marketers together to learn how to create and benefit from truly integrated campaigns. Just like our parkour friends experience in this video, taking a joined up approach allows you to achieve things that might have seemed out of your grasp before.
