JUMP London 2011 Agenda

JUMP 2011 included insight from top marketers across every industry and this year is set to be just as exciting. Here's what happened so you can get a taste of what's to come in 2012

Day's schedule
Speakers
Tracks

	LEAD (L)	ANALYSE (A)	OPTIMISE (O)	ENGAGE (E)	Whitepapers Live 1 (W)	Whitepapers Live 2 (H)	Whitepapers Live 3 (P)	Whitepapers Live 4 (S)

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9:30
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10:30
11:00
11:30
12:00
12:30
1:00
1:30
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2:30
3:00
3:30
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Rebecca Jones

Head of Marketing Planning & Acting Head of CRM, BBC Worldwide

Talking on: Embedding digital CRM in the business: Marketing vs. IT
L

Warren Buckley

Managing Director, Customer Services, British Telecom

Talking on: Customer service in the social age
L

Annabel Venner

Marketing Director, Hiscox

Talking on: Award-winning multichannel B2B marketing innovation : Hiscox case study
O

Alex Blagg

King Of The Internet, A Bajillion Hits

Talking on: Exploring 'The BajillionHits Way'
L

Matthew Turner

Head of Online Marketing, BSkyB

Talking on: Optimising marketing effectiveness through better channel integration: Sky case study
O

Stewart Bromley

Head of Digital Solutions, first direct

Talking on: Intuition - Beyond Experience: The next level in creating multi-channel customer experience
E

Neil Bridgeman

Head of Marketing, NET-A-PORTER

Talking on: Delivering joined up customer experiences across offline / online: Net-a-porter case study
E

Rob Grimshaw

Managing Director, FT.com

Talking on: The Innovation Challenge - how can organisations successfully innovate across online/offline?: Lessons from FT.com
L

John Watton

Director, Global Brand and Marketing, Expedia Affiliate Network, Expedia

Talking on: Using marketing automation to optimise sales across online and offline
O

Gabe Zicherman

Entrepreneur and Author, Gamification Co.

Talking on: Gamification and the multichannel customer experience
E

Jonathan Wall

Group E-Commerce Director, Shop Direct Group

Talking on: Social commerce - analysing the value of social media: Shop direct group case study
A

Alex Vaidya

Consulting Digital Strategist, Porsche Cars

Talking on: Online engagement tactics for offline brands: How Porsche is making the most of Facebook and YouTube
E

Allison Wightman

Head of eBusiness, Virgin Atlantic

Talking on: Optimising multi-channel marketing using attribution modelling
O

Katie Sheppard

Head of Relationships & Marketing, match UK & Ireland

Talking on: How to enhance TV ad campaigns via social media platforms
O

Simon Joseph

Associate Director - E-commerce, Jessops

Talking on: The transition from offline retail to a truly multichannel business: The story of Jessops
L

Eric Crossfield

Web Analytics Manager, John Lewis Financial Services

Talking on: Optimising multichannel marketing effectiveness using analytical insight
O

Iain MacDonald

Multichannel Marketing Director, Crew Clothing

Talking on: Crew Clothing's journey towards multichannel
L

Frank Sendler

Online Marketing Manager, Crew Clothing

Talking on: Crew Clothing's journey towards multichannel
L

Kate Simon

Head of CRM and E-commerce, Argos

Talking on: Using holistic customer data, segmentation & insight to drive the customer proposition and business decisions
A

Craig Sullivan

Group eBusiness Customer Experience Manager, Belron® International (Autoglass)

Talking on: Insights from multichannel marketing optimisation tests: Autoglass case studies
A

Matthew Curry

Head of Ecommerce, Lovehoney

Talking on: What offline strategists can learn from e-commerce managers
A

Craig Hepburn

Global Director, Digital & Social Media, Nokia

Talking on: Succeeding at customer engagement through social media: Nokia case study
E

Richard Weaver

E-commerce Director, Majestic Wine

Talking on: A local approach to multichannel
E

Simon Harrow

Technology Officer, Kiddicare

Talking on: Joining up cross-channel data to achieve a single customer view
A

Simon McDonald

Business Director, InSites Consulting

Talking on: Managing conversations across online and offline: Scoop on cutting edge research
A

Matthew Kelleher

Commercial Director, RedEye

Talking on: Evans Cycles: Delivering a Data Driven CRM Strategy Through Email
W

Matthew Tod

CEO, Logan Tod & Co

Talking on: Multichannel Measurement and Attribution Analysis
W

Andrew Jackson-Proes

IBM Enterprise Marketing Subject Matter Expert, N. Europe, IBM UK Ltd

Talking on: Interactive marketing - building a cross-channel dialogue with your customers and prospects. Perspectives and case studies
W

Don Morrison

Vice President Sales, Foresee Results

Talking on: Metrics to Understand the Cross-Channel Customer
W

David Mulhall-Brown

Country Manager UK & Ireland, AT Internet

Talking on: 5 tips for measuring & optimising multi-platform marketing
W

Dominic Powers

SVP & Managing Director, International Operations, Epsilon International

Talking on: Customer Experience Marketing on a Global Basis
W

Hannah Graham

Head of Marketing, Sky IQ

Talking on: If data is the new oil, how can it make you rich?
W

Mike Quinn

Product Marketing for Digital Marketing, Adobe

Talking on: Best practices for measuring social media for business impact
H

Sal Visca

CTO, Elastic Path

Talking on: Right Here, Right Now - New Business Models for the Instant Access Revolution
H

Anjli Vyas

eCRM Executive, bmi

Talking on: Improving cross-channel marketing coordination through fully integrated social campaigns
H

Nick Fuller

Director of Strategy & Analytics, e-Dialog International

Talking on: Optimising the Opt-In Opportunity: email acquisition in a multi-channel environment
H

Kees de Vos

VP Business Consulting, hybris software

Talking on: How to provide customers with a consistent shopping experience across all touch points
H

Andrew Hood

Founder and Managing Director , Lynchpin

Talking on: 3 Strategies to Demolish the Data Silos
H

Allan Thraen

Product Manager, CMS, EPiServer

Talking on: Mobilise, Socialise and Personalise – implications for your marketing platform
H

Kevin Cochrane

VP Marketing, Digital Enterprise, Adobe

Talking on: Mobile: The Final Frontier for Digital Marketing
H

Michelle Watson

Head of Digital, dbg

Talking on: The serendipitous and seductive nature of data
P

Archna Trivedi

Head of Relationship Management, ExactTarget

Talking on: Tying it all Together: Designing a Multi-Channel Campaign
P

James Bain

Founder and Commercial Director, Redspottedhanky.com

Talking on: Building a Scalable Platform for Joined-Up Marketing from Acquisition to Loyalty
P

Mark Russell

Head of E-commerce, Ideal Shopping Direct

Talking on: Managing customer experience to drive conversion. Ideal Shopping Direct case study
P

Mark Emmett

CRM Capability Manager, Sony

Talking on: Supercharge your Multi-Channel Marketing Effectiveness with Eloqua Campaigns
P

Turlough Martin

UK MD, Agillic

Talking on: Genuine Real-Time Integration: Myth, or Reality?
P

Jonathan Wolf

Product Strategist, Bazaarvoice

Talking on: Forget "multi-channel" - creating a cross-channel customer experience
P

Margaret Farmakis

Senior Director, Response Consulting Group, Return Path

Talking on: Email Reputation: Why the Subscriber Experience Matters!
P

Chris Sherlock

Director of Marketing Services, Equifax

Talking on: Creativity in Data to Build Trust
S

Richard Evans

Director of Marketing, EMEA, Silverpop

Talking on: Getting Personal - Lose the Corporate Speak and Talk to your Customers like Human Beings
S

Toby Goldblatt

Director of Digital, CACI

Talking on: Digital is Dead - Long live Multichannel: Practical steps to integrating your marketing channels
S

Matt Mills

Senior VP, EMEA, Autonomy’s Optimization Suite

Talking on: Understand the meaning of customer interactions in real time and across multiple channels to personalise user experiences and drive revenues
S

Roxanna Mohseni

Head of Online Sales, BT PLC

Talking on: Intelligently engaging customers to increase online sales
S

Conrad Bennett

Senior Director, Technical Services – EMEA, Webtrends

Talking on: The Cookie has Crumbled
S

Helen Southgate

Senior Online Marketing Manager, BSkyB

Talking on: Search on the move: integrating mobile search
S

Oliver March

Senior Account Manager EMEA, Responsys

Talking on: Improving cross-channel marketing coordination through fully integrated social campaigns
H

Ade Adeosun

Commercial Director, Nedstat, a comScore Company

Talking on: PANEL: What are the best ways of joining up the customer experience?
E

Zoe Seamann

Online Brand Manager, bmibaby

Talking on: Getting Personal - Lose the Corporate Speak and Talk to your Customers like Human Beings
S

Siz Mahleka

Head of Data Access, dbg

Talking on: The serendipitous and seductive nature of data
P

Matt Jarman

Associate Director, CACI

Talking on: Digital is Dead - Long live Multichannel: Practical steps to integrating your marketing channels
S

Andrew Webb

E-business Strategist, Endeca

Talking on: Multi-channel – managing the customer experience across channels
S

John Barnes

Managing Director Digital & Tech, Incisive Media

Talking on: PANEL: How can you transform your company culture?
L

Ottokar Rosenberger

UK Managing Director, eHarmony

Talking on: PANEL: How can you transform your company culture?
L

Jess Burney

Subscription and Database Director, BBC Worldwide

Talking on: PANEL: How can you transform your company culture?
L

Nick Rawlings

Marketing Director, Lands' End

Talking on: PANEL: Data is the new oil. So how do you refine it?
A

Joby Russell

Head of Marketing Communications, Confused.com

Talking on: PANEL: Cross-channel optimisation is the Holy Grail. So where do you start to look for it?
O

Margaret Robertson

European Marketing Director, Canvas Holidays

Talking on: PANEL: Cross-channel optimisation is the Holy Grail. So where do you start to look for it?
O

Andy Letting

Head of Mobile, Ladbrokes

Talking on: PANEL: What are the best ways of joining up the customer experience?
E

Steven Behan

Acting Head of Online & OD Business Information, Commercial and Online, ITV plc

Talking on: PANEL: What are the best ways of joining up the customer experience?
E

Ben Hart

Head of Marketing and E-commerce, Evans Cycles

Talking on: Evans Cycles: Delivering a Data Driven CRM Strategy Through Email
W

Richard Tate

Online Performance Manager, Hutchison 3G UK Limited

Talking on: PANEL: Data is the new oil. So how do you refine it?
A

Alex Horstmann

General Manager, User Experience and Design', TUI Travel

Talking on: PANEL: Data is the new oil. So how do you refine it?
A

Mansoor Malik

Managing Director, UK, ForeSee

Talking on: PANEL: Data is the new oil. So how do you refine it?
A

Andy Harding

Director of E-commerce , House of Fraser

Talking on: PANEL: What are the best ways of joining up the customer experience?
E

Jonathan Beeston

Global Marketing Director, Efficient Frontier

Talking on: Search on the move: integrating mobile search
S

Richard Evans

Director of Marketing, EMEA, Silverpop

Talking on: PANEL: Cross-channel optimisation is the Holy Grail. So where do you start to look for it?
O

Chris Sherlock

Director of Marketing Services, Equifax

Talking on: PANEL: Data is the new oil. So how do you refine it?
A

Archna Trivedi

Head of Relationship Management, ExactTarget

Talking on: PANEL: What are the best ways of joining up the customer experience?
E

Jon Asbury

Channel Development Manager, Halfords

Talking on: Mobile Analytics
W

Matt Mills

Senior VP, EMEA, Autonomy’s Optimization Suite

Talking on: PANEL: Cross-channel optimisation is the Holy Grail. So where do you start to look for it?
O

Colin Kelly

E-business Content Manager, JD WIlliams

Talking on: Multi-channel – managing the customer experience across channels
S

Neil Morgan

Senior Director, EMEA Marketing Digital Marketing, Adobe

Talking on: PANEL: How can you transform your company culture?
L

Gabrielle Lovering

Head of Design, Strategy, Digital, Global Brands & Marketing, BBC Worldwide

Talking on: Embedding digital CRM in the business: Marketing vs. IT
L

This track is for (Digital) Marketing Directors or Heads of (Digital) Marketing. It’s about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement, budgeting etc.

Sessions:

ANALYSE (A)

This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.

Sessions:

OPTIMISE (O)

This track is about optimising the marketing mix across online and offline. Learn how the different channels work together to get the best results.

Sessions:

ENGAGE (E)

This track is about the multichannel customer experience. Learn how to engage successfully with your customers in a truly multichannel way.

Sessions:

Whitepapers Live 1 (W)

Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline

Sessions:

Whitepapers Live 2 (H)

Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline

Sessions:

Whitepapers Live 3 (P)

Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline

Sessions:

Whitepapers Live 4 (S)

Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline

Sessions:

JUMP London 2011 Agenda

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