Connecting Online with Offline using Social and Mobile
The ever emerging & developing mobile industry provides great opportunities for brands and marketers. Synonyms like mCommerce, sCommerce, fCommerce & SoLoMo are omnipresent. In this session Alex will discuss what's behind such 'buzzwords' and give examples of Nokia's through-the-line marketing with special emphasis on mobile & social connecting online with offline.
About the speakers
Alex Oberberg, Global Marketing Manager, Social Media, Nokia
Over the past 6 years Alex Oberberg has been developing an exceptional understanding of Digital Marketing and how to successfully apply it to maximum effect for business - helping SMEs and large corporations becoming more digitally focused with a strong performance-driven approach, resulting in an increased ROI.
Alex has been working in international roles on both, agency and client side, leading cross-functional teams virtually & globally. Alex is a supporter of through-the-line marketing activities connecting online with the offline word and an passionate advocate of all things social & mobile.
