Managing conversations across online and offline
Scoop on cutting edge research
InSites Consulting, who are pioneering new forms of online market research, and are past winners of an Econsultancy Innovation Award, will be talking for the first time about the results of a fascinating piece of research they are conducting over the Summer 2011.
They are running a large scale study in four major markets in order gain a good understanding of:
1. How branded conversations differ between offline and online
2. What activates brand conversations per product category (topic, driver, sentiment)
3. The impact of the context (location, presence of others) on conversations
This study will help companies to gain knowledge on how to manage conversations, both offline and online. The research methodology combines social media netnography and mobile research to report branded conversations at any time and location.
JUMP is the first time the findings of this fascinating study will be revealed.
About the speakers
Simon McDonald, Business Director, InSites Consulting
Simon is very experienced in media research & consulting. Before joining InSites he was owner of Firefly Research where he spent almost nine years. Before that he was Managing Partner of The Leading Edge having spent over two years as Research Manager at the Financial Times. Simon began his career in market research with seven years at Ipsos, leaving as Director.
