What offline strategists can learn from e-commerce managers
Matthew is one of those e-commerce practitioners who really knows his onions. His world is based around a never-ending test / measure / optimise mantra. He will be talking about the various ways in which e-commerce managers finesse their websites to boost all the right KPIs, and what offline folk can learn from that. Expect to hear lots of practical insight on subjects such as usability testing, multivariate testing, responsive design, analytics, and geolocation.
About the speakers
Matthew Curry, Head of Ecommerce, Lovehoney
Matthew works to create engaging, intuitive & highly usable ecommerce experiences for niche markets, often those considered by traditional online retailers as too difficult to cater for. He uses best practise analytical, statistical & usability tools to optimize ecommerce conversion rate, average order value, and customer retention. With a strong back ground in technical architecture, he regularly challenges the status quo of “what can be done”. He also has difficulty writing in the 3rd person.
Matthew has many years’ experience in digital marketing, including email, display, SEO/PPC and Social Media, though social media makes him feel dirty. Using his statistical knowledge, he executes pin-point campaigns with a focus on conversion and return on investment. He's also won several awards for his work. Once he fell off his chair as his award was announced. He's not sure if he regained his composure.
As a Technical Web Analyst, his specialties include campaign project management, execution and reporting, as well as using analytics to improve conversion rate, inform site design, and construct relevant digital marketing.
