Social and Search Ads Clinic

Paid search is still the primary online ad channel used by marketers to drive traffic and conversions, but social ads are also becoming an important part of the mix. Strong performance in both of these auction-based channels is critical for marketers, but how do you manage the minutiae of each one while still answering the big questions around attribution, budgeting and forecasting?

Adobe® AdLens™, formerly Efficient Frontier, is the first unified management system for digital marketing efforts across search, social and display advertising.  The integrated, single view presents data and ad performance analysis immediately, offering forecasting, control, and automation for cross-channel campaign management and optimisation.

Meet with an Adobe expert to understand how you can manage your search and social ad campaigns more effectively, optimise performance and integrate data with Adobe products such as SiteCatalyst.  Get practical suggestions that can make an immediate impact on your business.

Data Driven Marketing Clinic

The Data Driven Marketing Clinic offers expert strategies on how you can turn your data into an effective, usable marketing database – it’s not about “big data,” it’s about actionable data.  Learn how to develop a multi-audience database; analyze, segment and score your customers; engage and convert your fans; orchestrate personalized campaigns across social, mobile, email, direct mail, survey and web channels and measure your return.  

Use data-driven marketing to engage your customers wherever they are – and drive superior, measurable results for your company. Book a meeting to find out more.

ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to easily design, manage and deliver data-driven marketing programs without the cost and complexity of “big software” and multi-vendor integrations.

Clients include some of the world’s best known brands: ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, East Coast Mainline Trains, Four Seasons Hotels and Resorts, HomeAway, Lenovo, Leading Hotels of the World and Santander. 

Attribution Clinic

When it comes to attribution, there's lots to be gained. A good attribution model will enable you to accurately allocate your marketing budget, calculate channel and keyword ROI and understand the influence of your brand.

However, whilst there's huge value in developing an attribution model, one size does not fit all. It needs to be created from looking at trends in your users’ behaviour as well as considering factors that vary from business to business and are often unique to you.

In this hands-on clinic, experts from DC Storm will look at attribution with your requirements in mind, helping you to develop your own attribution model and ultimately demonstrate how it all fits in the bigger picture.

How to build, manage and monetise your fan base: The Social web from community management to commerce

Although most companies active in online communities, many are still struggling to integrate social into their overall online strategy. As social media is a relatively new addition to the marketing remit, it’s not surprising that companies find it difficult to manage the process, create real  business value and prove social ROI. The clinic provides one-on-one expert advice on how to effectively build and manage social communities, and integrate social into your e-commerce strategy to monetise from your fan base. Book a meeting with us to find out more. 

Digital skills and your business

Do you have a burning question regarding skills, resourcing and team structures for digital or multi-channel? Ever considered the difference it could make to things like acquisition, conversion and margin? Book a meeting to discuss your top skills or team structures challenge with experts at Econsultancy.    Find out if you have the right skills in the right place. If you have the most effective team structure. How to go about assessing your teams knowledge or knowledge across the business. How to hire, inspire and retain digital talent.   In a 20 minute face to face session, you can get specific suggestions for your business and practical recommendations for what's next.

Cross-Channel Marketing Clinic

In today’s digital world, consumers demand instant access to companies online, and expect a joined-up response. To cater for this shift towards online, companies have to transform their skills, processes, business models, budgets and strategies to market across the digital consumer lifecycle.

This Cross Channel Marketing Clinic provides expert one on one strategies on how you can deliver integrated communications across email, mobile, social, display and web channels based on customer behaviour and segment. Learn tips and tricks on how you can integrate your digital channels that will boost sales, increase customer engagement and improve efficiency.

Responsys clients include: Avis Europe, Continental Airlines, Deutsche Lufthansa, GAME, JD Sports, Johnson & Johnson, LEGO, LinkedIn, MORETH>N, Salesforce.com, Southwest Airlines, and Sears. 

Content: make do and mend

We all know that content is at the heart of marketing. But in these economically challenging times, when resource and budget are limited, what can you do to make the most of what you’ve got and what you can produce? Book a meeting with us and we’ll take a strategic look at your content, identifying both areas for improvement and opportunities to boost your current content’s ROI. And, we can help you put together a content marketing plan that’s designed to maximise the return on your content capability. 

Customer Experience and Conversion

With the exponential adoption of mobile devices, customers can now interact with you and conduct transactions anywhere, anytime. In most cases, they interact with you through multiple channels – mobile, web, call centre, in store/branch. But research shows that 63% of those who have a poor experience with a company's mobile channel aren't willing to do further business with that company across any channel.

This Clinic provides expert one on one advice on seeing—and acting on—every interaction across all digital channels, as they happen. Learn how you can actually see your digital channels through the eyes of your customers. If you can experience your mobile and web business as your customers do, you’ll ensure your customers come back again and again, no matter what channel they prefer.

The End of Multi-Channel Flirting; Time for a Real Relationship

Relationships are the core of all business, yet the complexities of managing interactions across a growing range of digital touchpoints drives disjointed and interrupted experiences, making it increasingly difficult to maintain quality relationships with customers.

In this clinic, our digital marketing experts will help you to understand how building and managing customer relationships in the post-web era requires a new approach: one which goes beyond outdated models of channels and technologies and focuses on the much broader issue of customer journeys and relationships.