Transforming social media data into actionable business intelligence

The clinic will provide insights that can help you make faster and better decisions to improve your business to:

• Monitor and understand what consumers are saying about your brand.
• Identify opinion leaders and social influencers for marketing outreach.
• Gauge effectiveness of marketing campaigns in reaching and influencing key target audiences.
• Develop better products and services based on unbiased consumer feedback.
• Understanding the conversation around your competitors products and services.

Developing your Attribution Model

When it comes to attribution, there's lots to be gained. A good attribution model will enable you to accurately allocate your marketing budget, calculate channel and keyword ROI and understand the influence of your brand.

However, whilst there's huge value in developing an attribution model, one size does not fit all. It needs to be created from looking at trends in your users’ behaviour as well as considering factors that vary from business to business and are often unique to you.

In this hands-on clinic, experts from DC Storm will look at attribution with your requirements in mind, helping you to develop your own attribution model and ultimately demonstrate how it all fits in the bigger picture.

Data Optimisation

Applying Creativity to Data to Optimise Targeting and Build Trust. People do business with people they trust. The same applies to brands.Trust remains the holy grail of marketing. It's at the heart of brand consideration and data driven marketing is no different. The problem is that trust can be lost all too easily, and once lost, it's even more difficult, and expensive, to re-establish.

A sure-fire way to lose trust is through poorly-targeted marketing.But it doesn't need to be this way. It's all about understanding the customer and the data you need to make a difference to them.

Creativity deserves an up-front role in selecting data for direct campaigns. In this clinic, Equifax and its partners will demonstrate practical applications to your direct marketing challenges that put data at the heart of creativity.

Using Competitive Intelligence to Maximise Your Marketing and Sales Potential

As our world becomes more digital, consumers are increasingly shopping, socialising, viewing and creating their own media online. The proliferation of engaging online and offline touch points means that the typical customer journey is now multi-directional and cross-channel – making it harder to evaluate than ever. 

Our experts will help you understand how consumers consider, buy and engage with your brands relative to your rivals – giving you ability to identify and respond to market dynamics while consumers are in-market, rather than just analyse decisions in retrospect.

Together, we will explore your top opportunities and challenges, and connect the dots from digital insights to marketing actions that resonate with today’s consumers and drive conversions.

Demystifying Content Strategy

Not sure what content strategy means for you?
Don't know where to start?
Struggling to sell it in internally?

Whatever content issues you have, our live mini audits will help you identify your key strategic issues in real time. We’ll make practical suggestions on how to improve your content and give you the tools to move forward with an effective content strategy mapped to your specific business objectives.

Customer Experience and Conversion

Customers today want to interact through their channel of choice, whether it's via a website, a mobile device, a call centre or in a store or branch. In most cases, they interact with you through multiple channels per transaction. To succeed in this multi-channel environment, organizations need to ensure smooth customer experiences across all touch points. 

This Clinic provides expert one on one advice on bridging the gap between online and offline channels using real-time visibility into not just what your customers are doing online, but why. Learn how you can better manage and prevent customer struggle ensuring your customers come back again and again, no matter what channel they prefer

How do you really make money from social media?

How can you measure ROI in social? What is the best approach to ensure social contributes towards your bottom line? This clinic will give you the tools to understand how to develop an actionable strategy that delivers results. Topics include:

• Halving the cost of Facebook advertising & using ‘Promoted Tweets’

• Supercharging organic fan growth with ‘fan accelerators’

• Profiling & segmenting your customer base through the integration of social data into your existing CRM

• Personalising user experiences across all your digital properties with Social CRM technology

• Using Social Attribution Tracking to identify key influencers and attribute a monetary value to each Facebook Like, Share & Tweet.

Techlightenment’s clients include: LOVEFiLM, RBS, Match.com, Dr Marten’s, Time Out Group, Vice Media and Volvo

Practical ideas on how to join up your multiple digital marketing channels to build a single customer view

The holy grail of database marketing – the single customer view.  Talk to experts in the field and learn some tried and trusted methods that will enable you to:

*Identify customers and other similar segments

*Persuade people to share the data that you want

*Apply the “cash value” method of data collection

*Realise the value of segmentation and modelling in your communications

*Drive increased engagement with your desired audiences