Delivering joined up customer experiences across offline / online
Net-a-porter case study
Net-a-porter is well known, among other things, for its 'out of box' packaging experience, as well as personalised shopping assistance. For a 'pureplay' etailer Net-a-porter invests a lot in the *offline* customer experience. Many businesses struggle with joining up the customer experience across online and offline (due to organisational silos, systems not being connected, brand inconsistencies etc.) so we've asked Alison to talk about how Net-a-porter achieve this - what is important to make it work? What's the customer feedback? How valuable it is (brand, financial, PR etc.)?
About the speakers
Neil Bridgeman, Head of Marketing, NET-A-PORTER
Neil Bridgeman joined NET-A-PORTER in 2006 as Marketing Executive and moved up to the position of Marketing Manager in 2008. Neil was appointed Head of Marketing in 2010, reporting into the VP of Sales and Marketing. Since joining NET-A-PORTER, Neil's responsibilities include the management of all new customer acquisition marketing channels, incorporating NET-A-PORTER's global creative advertising campaigns, social media, search marketing, affiliate marketing, strategic partnerships, co-op marketing, onsite promotions as well as well as driving the sales growth of the business in new and existing markets.
Prior to NET-A-PORTER Neil worked for Interflora Australia, responsible for online sales, marketing and branding.
