Succeeding at customer engagement through social media
Nokia case study
Nokia's global director of digital and social media (and long favourite of Econsultancy), Craig Hepburn, talks about how Nokia is approaching customer engagement across social media. Craig will talk about learnings to date, what's worked well, how to get the organisation to be more "social", and what their plans are for the future.
About the speakers
Craig Hepburn, Global Director, Digital & Social Media, Nokia
Craig is well recognised as a pioneer and expert in digital, particularly social media. Craig has spoken at various Econsultancy events in the past and is always very well received thanks to his expertise, honesty, and engaging speaking style. At Nokia Craig is responsible for aligning all paid and social media activities across the Nokia digital strategy. Craig leads a team of highly skilled experts who are driving the centre of digital media excellence and ensuring a high standard of strategic execution along with the creation of a company-wide social media taskforce representing sales and marketing. Craig has overall responsibility for digital innovation and management of core media agencies.
Prior to Nokia Craig spent two years at Open Text / RedDot as Director of Social Media Strategy and before that Craig spent almost three years at STA Travel ending up as Head of E-commerce.
