Embedding digital CRM in the business: Marketing vs. IT
In this session the speakers will take you through two perspectives, IT and Marketing, on how digital CRM was launched and embedded into BBC Worldwide culture. How do you get marketing and IT working towards the same goal? And how do you convince the rest of the organisation to join the journey?
About the speakers
Rebecca Jones, Head of Marketing Planning & Acting Head of CRM, BBC Worldwide
Rebecca is the Head of Marketing Planning at BBC Worldwide, and is a seasoned innovative marketer with a sincere belief in the power of 'integrated' marketing. She has been at the forefront of channel innovation, entering the digital arena in 1999 and mobile in 2008.
In her role at the BBC, she is responsible for leading their E-CRM Strategy; advising on marketing budgets and developing marketing plans for the BBC’s key brands. She also manages a marketing team; providing training and inspiration to a global team.
Previously, Rebecca was Client Services Director at Virgin Insight, where she managed a range of strategic projects, including the creative transformation of all data insight into ROI driving marketing initiatives across the Virgin Group.
She has also held roles at Nokia UK, where she was Head of Marketing, as well as Enpocket Mobile Marketing, and Saatchi & Saatchi.
Gabrielle Lovering, Head of Design, Strategy, Digital, Global Brands & Marketing, BBC Worldwide
Gabrielle Lovering heads up digital design at BBC Worldwide for the Strategy, Digital, Global Brands and Marketing teams. Her background in Human Factors Psychology, and vast experience in creative digital design brings a fresh but structured approach to understanding this rapidly evolving industry.
Recently, Gabrielle has been deeply embedded with the BBC Worldwide Marketing teams to help create a global marketing and RM strategy for consumer facing brands and products. Her experience and insight in behavioural patterns has provided a framework for helping both established and emerging commercial businesses navigate a marketplace forever changed by mobile and social revolutions.
Before joining BBC Worldwide, Gabrielle co-founded and directed Provoke, one of New Zealand’s leading digital agencies specialising in User Centered Design.
