The journey towards omnichannel
To achieve tangibly joined up marketing, bridge the gap between online / offline and integrate ideas with action, the entire client / agency model must change. Craig proposes genuine consultancy, commercial partnership, and ‘hub’ like innovation is the key to future growth.
About the speakers
Craig Le Grice, Global Digital Lead, WPP
Craig is a global strategist with digital technology, marketing platforms and online products and services at his core. Craig works in a consultative way to increase business value, connect technology capabilities with business plans and put the consumer at the heart.
With 10 years' experience, postgraduate accreditation and several accolades (including Young Entrepreneur of the Year 2011), Craig has worked with global brands, agencies and consultancies, all round the world.
As a result of years of traveling, working in varying environments and with a vast demographic spread, he has multi-geographic, multi-market consumer insight experience of the following markets: Western Europe; Scandinavia; North America; South America; Middle East; and South East Asia.