How to enhance TV ad campaigns via social media platforms
Katie heads up marketing operations for match UK & Ireland, and is well placed to share a story about how best to extend offline advertising via the use of online and mobile channels.
Match's recent Going The Distance TV campaign embraced Facebook, Twitter and YouTube. Katie will explain how the firm joined up all of this activity, and how it measured the effectiveness of the campaign.
About the speakers
Katie Sheppard, Head of Relationships & Marketing, match UK & Ireland
Katie Sheppard is Head of Relationships & Marketing at match UK & Ireland, where she is responsible for delivering the overall brand ambition to make online the most popular way to meet a partner in Britain. In this role Katie leads in delivering strategy and fully integrated multi-million pound marketing campaigns for match’s UK brands, including match.com, matchaffinity.com and DatingDirect.com.
Katie started her career making tea at marketing consultancy Joslin Shaw and quickly worked her way up to Account Manager. She later worked as a freelance consultant before co-founding consumer boutique Cherish PR Ltd where her clients included Natmags, News International, iVillage, Hachette Filipacchi and IPC Media.
