Using marketing automation to optimise sales across online and offline
John is a highly experienced and talented B2B marketer with particular expertise in designing and optimising demand generation processes. In his recent roles he has gained particular insight into how you can use online, and marketing automation technology, to drive sales that occur principally offline e.g. over the phone or face to face.
Hear from John how you can use the right technology and processes to score potential leads, nurture and close them, using a combination of online and offline.
About the speakers
John Watton, Director, Global Brand and Marketing, Expedia Affiliate Network, Expedia
John leads the global marketing team for Expedia Affiliate Network (EAN), an independent subsidiary of Expedia, Inc., which provides private label solutions to the travel industry.
John has 20 years’ sales and marketing leadership experience in the technology space, spanning internet, e-commerce, enterprise software and SaaS. Before joining EAN, John was at ShipServ, the leading B2B e-marketplace to the $60bn marine & offshore supplies industry. As Chief Marketing Officer, John was instrumental in strategic changes that led to a complete re-branding of the business, the development of new product income streams and the introduction of demand generation processes that together more than tripled revenue in less than three years.
Previously, John held marketing management positions at Cramer/Amdocs, Microsoft, Ariba, SAP and Oracle.
John has received many awards in recognition of his marketing leadership and in 2009 was named Marketer of the Year by B2B Marketing Magazine. He has a B.Sc. in Computer Science from the University of Manchester.
