Award-winning multichannel B2B marketing innovation
Hiscox case study
The judges for Econsultancy's Innovation Awards were in no doubt that Hiscox deserved to win the B2B Marketing category for their innovative and effective combination of technology and creative thinking to deliver targeted ads to business travellers using WiFi hotspots. Whilst some might think that B2B marketing is 'behind' B2C we at Econsultancy are increasingly seeing B2B take the lead, particularly in innovation. Come and hear from Annabel what Hiscox have been up to and what they're planning in terms of joining up, and optimising, their marketing across online and offline.
About the speakers
Annabel Venner, Marketing Director, Hiscox
Annabel is an exceptionally experienced consumer and commercial marketer with a broad range of experience in the FMCG and Financial Services sector (B2C and B2B) having worked for diverse organisations such as GlaxoSmithKline, Coca Cola, and now Hiscox.
She has in depth experience across the full media mix ATL and BTL, from the development of a pan European TV campaign through the management of online marketing to direct mail and sports sponsorships. Annabel has also been very successful with new product development and marketing innovation. In her current role, Hiscox won Econsultancy's Innovation Award for B2B Marketing.
