Optimising multichannel marketing effectiveness using analytical insight
Track:
Time:
16:15 - 16:45
Speaker:
Eric Crossfield,
Web Analytics Manager, John Lewis Financial Services
In this session Eric Crossfield, Web Analytics Manager for John Lewis Financial Services, will be talking about what they have learned about optimising multi-channel marketing effectiveness through analytical measurement and insight.
About the speakers
Eric Crossfield, Web Analytics Manager, John Lewis Financial Services
Eric has been Web Analytics Manager at John Lewis Financial Services since 2010. Before that he held a number of roles at retailer Lands' End UK including responsibility not just for analytics but other digital disciplines such as paid and natural search, user experience, merchandising. Prior to working in digital and e-commerce, Eric worked in financial services and began his career in the Royal Navy.
