Alex Vaidya
About Alex Vaidya
Alex has over five years brand & digital marketing experience at luxury car manufacturer Porsche working across a number of key functions. As Head of Digital Alex has overall responsibility for the strategic development and implementation of the first, fully integrated digital strategy at Porsche GB. Previously he was responsible for the Porsche Design Driver’s Selection merchandise range where he developed a range of new retail strategies increasing profitability.
About Online engagement tactics for offline brands
Porsche has been doing some amazing work in the social space. Earlier this year it thanked its 1m Facebook fans by plastering their names all over one of its supercars. It is now fast closing in on 2m fans via an engagement strategy that is focused around advocacy.
Alex works in the firm's marketing strategy team and has a powerful story to tell based around Porsche's multichannel tactics.
