About Ben Chamlet
Ben has over ten year’s experience in the implementation of business systems and technology throughout EMEA and APAC. He has recently joined the Product Consulting team having spent the previous two years as a Silverpop Sales Engineer.
Ben has extensive implementation experience of business critical applications and a deep knowledge of the Engage product suite. This ensures focus on setting customers on the path for success providing consulting on all topics from data integrations through to ensuring the adoption of key feature usage.
Ben has worked with some of the largest brands covering all sectors in EMEA including GFI Software, British Museum, Haymarket, Dyson and LogMeIn.
About Behavioural Marketing; beyond email marketing
What if you could communicate with your customers and prospects as real individuals, holding hundreds, thousands, even millions of unique online dialogues with each and every one? Speak to them in a way that would cut through the noise and talk to their personal interests, actions and preferences? And do it in a way that was scalable and within reasonable budgetary constraints?
This session will look to overcome the issue of how to tie together the many marketing channels - Social, Email, Mobile, Website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results. We will get a behind the scenes look at how some of our customers can move beyond “audiences” and “segments” as we’ve traditionally known them to behavioural marketing.