Ben Hart
About Ben Hart
Ben is a senior marketing professional, experienced in both offline and online marketing. He has been working for a fast paced and rapidly growing company in a dynamic multi channel environment, able to combine his passion for cycling with his career in marketing and e-commerce; working for the UK's largest cycle retailer. This varied role has given Ben experience across a range of marketing activities and operational functions. His specialities include: affiliate marketing, management, e-commerce, search marketing, email marketing, store marketing, website development and social media. Previously, Ben has held numerous roles at Evans cycles, as well as at Greenland Interactive, and Pack n Pedal.
About Evans Cycles: Delivering a Data Driven CRM Strategy Through Email
This case study led presentation will look at how retailer Evans Cycles is integrating online and offline data to produce a highly effective customer relationship management programme. Being customer centric can completely transform the way your company operates and can greatly improve ROI. This presentation will discuss how CRM and Lifecycle Strategies can be utilised to target customers at every stage of the buying journey to optimise both customer value and retention both online and offline.


