About Craig Sullivan

Craig is a User Experience champion with a wealth of experience gained working with high street retailers and leading brands. 

Craig has been Group eBusiness Customer Experience Manager at Belron® (Autoglass etc.) since April 2009, where he continues to make consumer facing improvements and fosters an appreciation of the importance of the user experience to the success of the business. 

Previously Craig was with LOVEFiLM for 4 years as Product Manager - Digital and Usability, prior to which he spent 6 years as Usability and E-Commerce consultant for John Lewis. 

His skills base includes UX, Usability testing, User Centred Design, online marketing, customer insight, web analytics and multi-variate testing.

Craig has spoken at various Econsultancy events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share really useful practical tips.

About Insights from multichannel marketing optimisation tests

Craig spoke at JUMP 2010 and was so popular that we were keen to have him back to give us the latest insights from his ongoing quest to test and optimise all of Autoglass' ongoing marketing across online and offline across multiple territories, media and devices.

This year Craig has been testing how online chat shapes other contact channel volumes and conversions. The result is very surprising... By the event he also hopes to have done one of the first MVT (multivariate) tests of telephony which he's rolling out internationally. So Craig is busy not just testing and optimising the online channels but the offline ones too, often using online data to help optimise offline marketing and processes. 

Craig is always fantastically honest and open about what he has learned, what approaches, tools and technologies have worked, or not, and gives excellent practical advice you can take away.