About Frank Sendler

Before joining Crew Clothing as Online Marketing Manager in 2010, Frank was Search Marketing Manager at multichannel retailer Charles Tyrwhitt. Frank has expertise across most areas of online marketing including search engine marketing (SEO and Paid Search), email, affiliates, display advertising, site development, usability, testing and optimisation. 

About Crew Clothing's journey towards multichannel

Crew Clothing's Multichannel Marketing Director and Online Marketing Manager take the stage together, as befits the joined up theme of JUMP, to tell the story of their business' changes as they've integrated online with offline. In this session they address the business development objectives for a multichannel retailer; the challenges, successes and failures around their online developments; the story of their integration of online with their shops; and, finally, where they’re going in the next 12-18 months.