Gabe Zicherman
About Gabe Zicherman
Gabe Zichermann is the chair of the Gamification Summit, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. His book “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org , advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at http://gamification.co.
About Gamification and the multichannel customer experience
Gabe is a well-known US expert and author on the topic of "gamification". This is a fascinating topic in its own right but we've specifically asked Gabe to talk about how gamification works, or could work, as a multichannel marketing approach that joins up digital and the 'real world'. The most talked about aspect of gamification is engagement, and there are many examples that cross online and offline. Come and be inspired by Gabe as to how you can use gamification to deliver truly engaging marketing experiences across channels.
