Gabrielle Lovering
About Gabrielle Lovering
Gabrielle Lovering heads up digital design at BBC Worldwide for the Strategy, Digital, Global Brands and Marketing teams. Her background in Human Factors Psychology, and vast experience in creative digital design brings a fresh but structured approach to understanding this rapidly evolving industry.
Recently, Gabrielle has been deeply embedded with the BBC Worldwide Marketing teams to help create a global marketing and RM strategy for consumer facing brands and products. Her experience and insight in behavioural patterns has provided a framework for helping both established and emerging commercial businesses navigate a marketplace forever changed by mobile and social revolutions.
Before joining BBC Worldwide, Gabrielle co-founded and directed Provoke, one of New Zealand’s leading digital agencies specialising in User Centered Design.
About Embedding digital CRM in the business: Marketing vs. IT
In this session the speakers will take you through two perspectives, IT and Marketing, on how digital CRM was launched and embedded into BBC Worldwide culture. How do you get marketing and IT working towards the same goal? And how do you convince the rest of the organisation to join the journey?
