About Iain MacDonald

Iain has over 15yrs experience in retail. Previous roles have included Marketing Director at Boden as well as consulting roles to a number of well known retailers include The White Company. He joined Crew Clothing in September 2010. 

About Crew Clothing's journey towards multichannel

Crew Clothing's Multichannel Marketing Director and Online Marketing Manager take the stage together, as befits the joined up theme of JUMP, to tell the story of their business' changes as they've integrated online with offline. In this session they address the business development objectives for a multichannel retailer; the challenges, successes and failures around their online developments; the story of their integration of online with their shops; and, finally, where they’re going in the next 12-18 months.