John held roles in media organisations (Trinity Mirror, Telegraph Media Group) before moving to Barclays where he focused on web analytics and now heads up a team that focuses on analytics and insight, personalisation and business intelligence. John describes himself as an online professional with a strong insight background who focuses on delivering value through data. His specialties are: web analytics, behavioural targeting, personalisation, multivariate testing, online optimisation, business intelligence, data visualisation, SEO and online and offline retargeting.