About Jonathan Wall

Jonathan is responsible for the commercial side of Shop Direct Group's websites including Very, Littlewoods and isme.com. He manages the teams who drive the traffic to these sites and then optimise conversion rate on-site.

Previously Jonathan was CEO at Flowersdirect who are one of the leading Floral Relay networks in the UK with 900 florist members who can deliver orders same day to 90% of the UK population.

Before that Jonathan was Marketing Director at Dabs.com, responsible for consumer business channels, marketing and product merchandising and oversaw the successful migration of the BT Shop to the Dabs.com platform.

About Social commerce - analysing the value of social media

How much is a Facebook 'Like' worth? What value does integrating Facebook's social graph into your website deliver? Is 'social commerce' and 'social CRM' all they are cracked up to be? 

Very few organisations, particularly larger multichannel ones, have successfully, or completely, answered these questions yet. Shop direct group, which owns iconic brands such as Littlewoods and Woolworths.co.uk as well as newer brands like very and isme, has a lot of expertise in home shopping and how to integrate direct channels across print (e.g. catalogues) and online. They are very used to dealing with the analysis of large amounts of data. 

During 2011 shop direct group is undertaking various iniatives to drive commerce through their social audience including the integration of Facebook's social graph. At JUMP they will be sharing their initial findings and insight on how well this working. If you are undertaking, or plan to undertake, similar challenges around analysing the 'value of social media' and how it impacts the business across online and offline channels, then you will benefit from what shop direct group have learned so far.