About Mansoor Malik

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About PANEL: Data is the new oil. So how do you refine it?

Overload. Is there too much data to make sense of it? Which data should you be measuring, and how much resource / budget should you be allocating to mining the knowledge? 

Metrics. What are the most valuable metrics to multichannel businesses? Which KPIs are really worth focusing on? How can online data inform offline strategies and operations (and vice versa)?

Timescales. Are you stepping back to see the big picture? Are you obsessing about "a single currency" for measurement? To what degree is faith and judgement more - or less - important than informed opinion based on the numbers that really matter? How do you judge risk?