About Martin Sheerin
Martin is Head of Online Product Development at Phones4u. He has an analytical background with a commercial focus. Martin Worked as an analyst and CRM consultant before moving into the Ecommerce space.
He is focused on optimising the customer experience and overall journey, using insight and analytics to drive ROI.
About MVT across multiple brands: One approach to successful testing
A look at getting the basics of MVT right across multiple brands. This is one simple approach to MVT that has driven a positive impact on conversion.