About Matt Mills

Matt is spearheading the European launch of Aurasma – Autonomy’s new augmented reality visual browser for Smartphones.  Prior to working on Aurasma, Matt held the position of Senior VP for Autonomy’s Optimization platform for Europe.  Matt holds a Degree in Computer Science  from the University of Durham.

About PANEL: Cross-channel optimisation is the Holy Grail. So where do you start to look for it?

Joining it up. Channel integration is essential if you're going to optimise your business. Which departments need to be talking to one another? What kind of data do they need to be sharing? How should you be training staff and stakeholders to make this happen?

ROI. You're already spending massive budgets on TV ad campaigns, and SEO, and PPC. Do you really understand the effect of all of these activities upon one another? 

Coordination. What should come first: TV, print, online or mobile? Are your campaigns agile enough? Can you react quickly enough? How can campaign data inform future decision-making in this area?