About Michael Schirrmacher
Michael is the Regional Director for eCommerce clients at Webtrends. In his role he works with some of the biggest retail organisations in the UK, such as ASOS, AllSaints, Burberry, Play.com and many more. Michael helps these organizations to ensure they are taking actionable decisions based on their online data in whatever format that may take.
Michael has an analytical background with a commercial focus. Working as an analyst and CRM consultant before moving into the ecommerce space. He is focused on optimising the customer experience and overall journey, using insight and analytics to drive ROI.
About MVT across multiple brands: One approach to successful testing
A look at getting the basics of MVT right across multiple brands. This is one simple approach to MVT that has driven a positive impact on conversion.