About Neil McCarthy
Neil joined I Spy Marketing earlier this year, which was acquired by iProspect on 1st August 2012. As the Commercial Director for iProspect, Neil is responsible for developing an in-depth understanding of the clients’ digital marketing objectives and nurturing successful long term relationships which create innovative effective campaigns.
Prior to iProspect, Neil held senior management positions at leading agencies, Latitude and Tamar where he worked on the creation of digital strategies for Lloyds TSB, Aviva and Tesco amongst others. Most recently Neil was Commercial Director B2B at global comparison shopping site Shopzilla Inc., Europe.
His background has given him detailed knowledge of the finance, retail and B2B industries and with over ten years’ experience in digital marketing and in particular search, he is regularly called on to speak at industry forums to offer entertaining practical insights into the developments that are shaping the digital landscape.
About Search and Social
Google has evolved over the last year with the introduction of quality controls called Panda and Penguin. How does ‘Normal SEO’ differ from ‘Social Search’? What impact will this have on your Social Media? I will show delegates how brands such as Littlewoods, Virgin and Avon are integrating their natural and social strategies to drive search and deliver value. The session will include practical tips on how to implement your strategy.