About Neil Morgan

Neil is Senior Director EMEA Marketing for the Omniture Business Unit at Adobe. A twenty year veteran in technology marketing, he brings experience of doing business at companies including Oracle Corp and Siebel systems.

 

About PANEL: How can you transform your company culture?

Most large organisations have found it hard to adapt to digital partly due to legacy structure. So how can they possibly adapt to a joined up world where all channels are integrated?

Stakeholder politics. Is generational change required at board level before tangible progress can be made? What are the best ways of educating senior management? How can buy-in be assured? How do you get directors onboard?

Training. A strong, well-funded and enabled customer services department is key to customer retention. Yet this is one area that has largely been perceived as a cost to the business. How can you start to empower customer services teams? Which other parts of the business need to be trained in the science of digital? How can you join up your business through education? Where do you start with training? 

Comms. Internal communications are one thing, but how can you make sure that your agencies are singing from the same songsheet? Ideas are one thing but execution is everything. We'll be asking the panel to suggest best practice approaches to internal and external comms.