Kate Simon
About Kate Simon
Argos remains a multi-channel leader with the most visited high-street retail website in the UK. Argos.co.uk delivers in excess of £1.5bn annual sales (37% of company), and the Argos app has been downloaded over 1.7M times. Kate's role spans responsibility for Argos’ multi-channel customer proposition, customer acquisition, retention, onsite-trading & content. In addition, she is leading a business-wide, end-to-end initiative to put ‘customer’ at the heart of the Argos multi-channel proposition.
Kate is also an Advisory Member of the ‘Retail Sector Board’ for the Cabinet Office to shape the development of the ‘Mydata’ Government initiative (part of ‘Big Society).
Previous roles have included: Group Head of CRM at DSG International; Head of User Experience at TUI Travel; Director of Consumer Experience & Marketing at GCap Media Plc; Account Director at WWAV Rapp Collins; various roles in the music business.
About Using holistic customer data, segmentation & insight to drive the customer proposition and business decisions
Argos is respected as a pioneer and leader in multi-channel retail with the most visited high-street retail website in the UK. As Head of CRM & E-commerce, Kate's role includes responsibility for Argos' multi-channel customer proposition including a business-wide, end-to-end initiative to put 'customer' at the heart of the Argos multi-channel proposition. In this session Kate will draw on her experience, both with Argos and elsewhere, to give her views and insight on using holistic customer data, segmentation & insight to drive the overall customer proposition and business decisions. If you're wrestling with building a multi-channel customer proposition (email, mobile, apps, social, call-centre, kiosks, catalogues, stores etc) you'll benefit from hearing Kate's perspective.
