Ottokar Rosenberger
About Ottokar Rosenberger
As UK Managing Director for eHarmony.co.uk, Ottokar lead all aspects of the UK business, including marketing communiations, product localisation, pricing and customer care; ensuring the continued growth of eHarmony.co.uk which launched in market in 2009, and has already amassed over 1.5 million registered users. His goal is to make the brand as successful and famous in the UK as it is in the US.
His career spans 13 years in brand and management roles for some of the largest FMCG brands in the world. He brings a cross-cultural business approach to eHarmony.co.uk, having spent years localizing and building up global brands in new markets.
Ottokar spent 10 years at Procter & Gamble working in both the UK and US and was rated ‘top talent’ working across a number of marquee brands including Pantene Pro-V, Head & Shoulders and Olay where he led the launch of Regenerist. Ultimately, he was appointed as General Manager, SK II Prestige Skin Care, the 2nd largest P&G skincare brand; building the commercial model and managing a team of 100.
Before joining eHarmony, he spent two years at internet services company Rated People as Commercial Director, taking the company from small start-up to profitability.
About PANEL: How can you transform your company culture?
Most large organisations have found it hard to adapt to digital partly due to legacy structure. So how can they possibly adapt to a joined up world where all channels are integrated?
Stakeholder politics. Is generational change required at board level before tangible progress can be made? What are the best ways of educating senior management? How can buy-in be assured? How do you get directors onboard?
Training. A strong, well-funded and enabled customer services department is key to customer retention. Yet this is one area that has largely been perceived as a cost to the business. How can you start to empower customer services teams? Which other parts of the business need to be trained in the science of digital? How can you join up your business through education? Where do you start with training?
Comms. Internal communications are one thing, but how can you make sure that your agencies are singing from the same songsheet? Ideas are one thing but execution is everything. We'll be asking the panel to suggest best practice approaches to internal and external comms.
