About Richard Tate

Richard Tate leads Three's Online Insights team, working across three.co.uk on mobile, web and apps. Richard joined Three in 2005, creating the Insights business unit in 2009 to use data, analytics and insight to improve the online customer experience and drive overall business performance.

About PANEL: Data is the new oil. So how do you refine it?

Overload. Is there too much data to make sense of it? Which data should you be measuring, and how much resource / budget should you be allocating to mining the knowledge? 

Metrics. What are the most valuable metrics to multichannel businesses? Which KPIs are really worth focusing on? How can online data inform offline strategies and operations (and vice versa)?

Timescales. Are you stepping back to see the big picture? Are you obsessing about "a single currency" for measurement? To what degree is faith and judgement more - or less - important than informed opinion based on the numbers that really matter? How do you judge risk?