About Richard Weaver
Richard is the E-commerce Director for Majestic Wine, responsible for all their website and online marketing activities. He has been with the company since 1998, working in several of the stores in London before moving to head office to launch the Majestic website in 2000. As such Richard has both offline and online experience across the business. Whilst online sales have been fast growing under Richard, Majestic Wine is perhaps best known for the in-store experience and particularly the expertise of their staff. Over the last few years Richard has been working on multichannel initiatives to bring their website and stores closer together.
About A local approach to multichannel
Richard has implemented a local-to-online multichannel strategy whereby the firm's in-store staff have been encouraged to create compelling content for the website. Each store has its own page, with team members listed, a 'What We're Tasting Today' section and the opportunity to upload latest news. He will be sharing insights about how he managed to coordinate staff to work together to better support local customers, across all channels.
