About James Bain

 

James is responsible for the brand direction as well as growing Redspottedhanky from start-up to leading passenger rail ticket provider through all channels in the UK.  With over a decade of experience in revenue management and technology in the passenger rail sector at Virgin Trains and Cross-Country, James has realised his vision of a rail ticket outlet that provides loyalty rewards to its customers across all the rail franchises.  Redspottedhanky.com is owned by global IT sourcing giant Atos.

 

About Building a Scalable Platform for Joined-Up Marketing from Acquisition to Loyalty

Redspottedhanky launched in July 2010 as the first and only UK rail ticket retailer to offer loyalty points across all train operating company lines.In the past year, Redspottedhanky has grown from zero to over 250,000 customers by employing online and offiline, B2C and B2B sales and marketing strategies and engaging prospects and customers across multiple channels.Come find out how they built a platform that provided for that scale of growth without adding any headcount or additional technology from the original launch, and where they are going next!