Matthew Tod
About Matthew Tod
Matthew Tod is CEO of Logan Tod & Co, (www.logantod.com), Europe’s leading online performance optimisation consultancy. The company’s expertise lies in the unparalleled and detailed investigation of clients’ online and offline data, to completely understand their own customers’ needs.
Clients are varied and include ASOS, BBC, Boots, Debenhams, ESMO, Harrods, Harvey Nichols, John Lewis Insurance, Matalan, Monsoon, Mothercare, Pearson, Premier Inn, Reiss, RBS, Sky, Sony, Swift Cover Insurance.
Before launching Logan Tod & Co in 2002, Matthew held the position of CEO at full service marketing agency, Publicis NetWorks London, a subsidiary of Publicis.
Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University.
About Multichannel Measurement and Attribution Analysis
In this session Matthew will explain how to set up a multichannel measurement system, walking you through the process of setting up a detailed measurement framework. He will explain how to build your team’s analytical capabilities and then use the data to perform one common task: attribution analysis.
This session will give practical advice on how to avoid a White elephant 'single view of customer' and instead upgrade your measurement swiftly without the need for considerable capital expenditure.
