About Will Cook
Will is an expert in driving online conversions and before joining Autonomy, an HP company, he held senior roles within organisations including Amazon. He will be drawing from all of his experience to offer tried-and-tested advice on how to use online behavioural data to drive online relevance, engagement and ultimately sales.
About Things you never knew about Digital Optimisation
Insight – it’s the special sauce that transforms the mediocre into the marvellous and uncovering the “unknown unknowns” – the things you didn’t know you didn’t know – can provide some of the best opportunities for optimising digital marketing strategy and execution. Autonomy enables a host of leading companies worldwide to understand their customer interaction data and derive actionable insights to attract, convert and retain customers. Drawing on customer examples, Will Cook will share some surprising examples of the complexities of digital marketing optimisation.