About Zoe Seamann

 

Zoe Seaman started her career in the planning & trading department at Thomson Holidays. Following a successful 6 years Zoe moved to join the world of online travel, driving sales for 4 years at lastminute.com in the hotel partner marketing team. Zoe now heads the online marketing function at bmibaby.com, a low cost airline based in the Midlands.

 

About Getting Personal - Lose the Corporate Speak and Talk to your Customers like Human Beings

Let’s face it: Getting one-on-one personal attention beats dealing with a faceless corporate entity any day. But many companies, after decades of sending generic marketing and advertising messages to the masses, have been slow to personalise and humanise their online content. That’s a big mistake. With the rise of social media and accompanying corporate pages on Facebook, Twitter and LinkedIn, customers and prospects now move quickly and effortlessly between your company’s social presence and photos of their best friend’s recent vacation. So, their expectations for how businesses communicate with them have changed accordingly.

In this session, Silverpop’s Richard Evans will share several tips for humanizing your email content. 

Attendees will learn:

• How to Find the Right Voice
• Emphasizing Content that Educates and Solves Problems
• Incorporating Customer and Employee Voices into your Messages
• How to Measure Success