JUMP London Tracks
LEAD (L)
This track is for (Digital) Marketing Directors or Heads of (Digital) Marketing. It’s about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement, budgeting etc.
- Customer service in the social age
- PANEL: How can you transform your company culture?
- The transition from offline retail to a truly multichannel business: The story of Jessops
- Embedding digital CRM in the business: Marketing vs. IT
- The Innovation Challenge - how can organisations successfully innovate across online/offline?: Lessons from FT.com
- Crew Clothing's journey towards multichannel
- Exploring 'The BajillionHits Way'
ANALYSE (A)
This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
- Joining up cross-channel data to achieve a single customer view
- What offline strategists can learn from e-commerce managers
- PANEL: Data is the new oil. So how do you refine it?
- Using holistic customer data, segmentation & insight to drive the customer proposition and business decisions
- Managing conversations across online and offline: Scoop on cutting edge research
- Insights from multichannel marketing optimisation tests: Autoglass case studies
- Social commerce - analysing the value of social media: Shop direct group case study
OPTIMISE (O)
This track is about optimising the marketing mix across online and offline. Learn how the different channels work together to get the best results.
- Award-winning multichannel B2B marketing innovation : Hiscox case study
- How to enhance TV ad campaigns via social media platforms
- Optimising multi-channel marketing using attribution modelling
- PANEL: Cross-channel optimisation is the Holy Grail. So where do you start to look for it?
- Using marketing automation to optimise sales across online and offline
- Optimising marketing effectiveness through better channel integration: Sky case study
- Optimising multichannel marketing effectiveness using analytical insight
ENGAGE (E)
This track is about the multichannel customer experience. Learn how to engage successfully with your customers in a truly multichannel way.
- A local approach to multichannel
- Online engagement tactics for offline brands: How Porsche is making the most of Facebook and YouTube
- Delivering joined up customer experiences across offline / online: Net-a-porter case study
- Gamification and the multichannel customer experience
- PANEL: What are the best ways of joining up the customer experience?
- Intuition - Beyond Experience: The next level in creating multi-channel customer experience
- Succeeding at customer engagement through social media: Nokia case study
Whitepapers Live 1 (W)
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline
- Evans Cycles: Delivering a Data Driven CRM Strategy Through Email
- Multichannel Measurement and Attribution Analysis
- Mobile Analytics
- Metrics to Understand the Cross-Channel Customer
- 5 tips for measuring & optimising multi-platform marketing
- Customer Experience Marketing on a Global Basis
- Interactive marketing - building a cross-channel dialogue with your customers and prospects. Perspectives and case studies
- If data is the new oil, how can it make you rich?
Whitepapers Live 2 (H)
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline
- Best practices for measuring social media for business impact
- Right Here, Right Now - New Business Models for the Instant Access Revolution
- Improving cross-channel marketing coordination through fully integrated social campaigns
- Optimising the Opt-In Opportunity: email acquisition in a multi-channel environment
- How to provide customers with a consistent shopping experience across all touch points
- 3 Strategies to Demolish the Data Silos
- Mobile: The Final Frontier for Digital Marketing
- Mobilise, Socialise and Personalise – implications for your marketing platform
Whitepapers Live 3 (P)
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline
- The serendipitous and seductive nature of data
- Tying it all Together: Designing a Multi-Channel Campaign
- Building a Scalable Platform for Joined-Up Marketing from Acquisition to Loyalty
- Managing customer experience to drive conversion. Ideal Shopping Direct case study
- Supercharge your Multi-Channel Marketing Effectiveness with Eloqua Campaigns
- Genuine Real-Time Integration: Myth, or Reality?
- Forget "multi-channel" - creating a cross-channel customer experience
- Email Reputation: Why the Subscriber Experience Matters!
Whitepapers Live 4 (S)
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline
- Creativity in Data to Build Trust
- Getting Personal - Lose the Corporate Speak and Talk to your Customers like Human Beings
- Digital is Dead - Long live Multichannel: Practical steps to integrating your marketing channels
- Understand the meaning of customer interactions in real time and across multiple channels to personalise user experiences and drive revenues
- Intelligently engaging customers to increase online sales
- The Cookie has Crumbled
- Search on the move: integrating mobile search
- Multi-channel – managing the customer experience across channels
