ANALYSE (A)
This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
Sessions
Simon Harrow is Technology Officer at Kiddicare.com, responsible for the implementation of technology innovations, the marketing and development of the e-commerce and mobile platforms, and the firm's brand marketing activity. One of the e-commerce scenes true innovators, Simon has recently been busy installing a new ECRM system which, when fully integrated with Kiddicare's online, mobile and offline kiosks, will provide the firm with a data-rich view of its customers.
Matthew is one of those e-commerce practitioners who really knows his onions. His world is based around a never-ending test / measure / optimise mantra. He will be talking about the various ways in which e-commerce managers finesse their websites to boost all the right KPIs, and what offline folk can learn from that. Expect to hear lots of practical insight on subjects such as usability testing, multivariate testing, responsive design, analytics, and geolocation.
This is your chance to ask questions of the experts. You may have questions based on presentations you've seen, or other challenges and issues you'd like to put to the panel.
Argos' Head of CRM & E-commerce gives her views and insight on using holistic customer data, segmentation & insight to drive the overall customer proposition and business decisions.
InSites Consulting, who are pioneering new forms of online market research, will be talking for the first time about the results of a fascinating piece of research they are conducting over the Summer 2011. This study will help companies to gain knowledge on how to manage conversations, both offline and online.
Craig spoke at JUMP 2010 and was so popular that we were keen to have him back to give us the latest insights from his ongoing quest to test and optimise all of Autoglass' ongoing marketing across online and offline across multiple territories, media and devices.
How much is a Facebook 'Like' worth? What value does integrating Facebook's social graph into your website deliver? Is 'social commerce' and 'social CRM' all they are cracked up to be?
