Great: analytics has a new pointless buzzword. Arguably web analytics has always been “big” data, but are we getting diminishing returns on our accumulation of digital data?

We’ll look beyond the spin to consider some practical considerations vital to getting business value from this ever increasing “wealth of data”

·         In a world where we attempt to measure every customer interaction, why are we still so session focused in our analysis?

·         What does “attribution” really mean?

·         Do big questions need big data?

Using ExactTarget’s Subscribers, Fans & Followers research, external reports and case studies we will explore how email is still a crucial component in the interactive marketing mix. Furthermore, we’ll show how new life can be breathed into email when it is used as a part of integrated marketing programs alongside mobile and social.

A look at getting the basics of MVT right across multiple brands. This is one simple approach to MVT that has driven a positive impact on conversion.

What if you could communicate with your customers and prospects as real individuals, holding hundreds, thousands, even millions of unique online dialogues with each and every one? Speak to them in a way that would cut through the noise and talk to their personal interests, actions and preferences? And do it in a way that was scalable and within reasonable budgetary constraints?

This session will look to overcome the issue of how to tie together the many marketing channels - Social, Email, Mobile, Website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results.  We will get a behind the scenes look at how some of our customers can move beyond “audiences” and “segments” as we’ve traditionally known them to behavioural marketing.

LivePerson is the leading provider of intelligent, online engagement solutions, enabling the world’s top brands to deliver a personalised user experience by proactively engaging visitors with real-time solutions for chat, voice and content.

This presentation will provide delegates with an understanding of how LivePerson’s solutions can:

• Increase online sales conversions by 20%

• Cut the cost of customer service by 25%

• Improve customer satisfaction to more than 90%

• Resolve issues first-time, in real-time

• Increase Net Promoter Scores to record levels

• Optimise agent resources (e.g. by deflecting emails)

What marketers classify as paid, owned, and earned media are blurring together faster than ever. So how do businesses best manage to stay ahead? How do you organize your teams for efficiency? Peter Goodman will share top strategies for converging your paid, owned and earned media, and how to measure and adapt your marketing investments in order to achieve maximum social media success. 

Ollie will discuss how IgnitionOne used its award-winning Engagement Optimisation technology to work with leading UK client Photobox to optimise marketing spend through the power of leveraging engagement data. Engagement Optimisation analyses both cross-channel attribution data and onsite customer behavioural information to make sense of visitor activity. As the 2012 Econsultancy  judging panel said ''An innovative product, no question about it.''

This session will demonstrate how Experian Marketing Services helped Quotemehappy.com improve their email campaigns and increase conversion by 9%. 

Join us to explore how new technology has led to a transformation in the way customers access emails on mobile devices. Discover sophisticated techniques that will help you deliver mobile optimised content and maximise response rates.

Find out how to:

•Identify what devices your customers are using to access email

•Design emails that serve content specific to your customers’ devices

•Maximise email response rates and increase ROI