David Mulhall-Brown has over 10 years' experience managing teams of technical and business consultants focused on online marketing, behavioural targeting and web analytics.

Most recently, David has spent the majority of his time helping clients understand and improve the ROI from their digital initiatives. Areas of expertise include Web Analytics, Behavioural Targeting and Social Media Strategy.

After studying Biology at Memphis State University, David moved into the corporate travel industry working for companies such as American Express and Thomas Cook. It was in the travel industry that David learned the importance of measuring performance and how actionable KPIs can help businesses improve.