Interactive marketing - building a cross-channel dialogue with your customers and prospects. Perspectives and case studies

How can you be relevant to each an every customer and prospect and respond to their needs in today's world of the empowered consumer?  What can on-line marketers learn from direct marketing and vice-versa? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.

About the speakers

Andrew Jackson-Proes, IBM Enterprise Marketing Subject Matter Expert, N. Europe, IBM UK Ltd

Andrew is the enterprise marketing subject matter expert for N. Europe within IBM's software group.  He has experience in advising clients across a wide number of industries including retail, telecoms, financial services and travel and leisure.  Prior to IBM, Andrew held senior positions in a number of leading technology firms.