Air New Zealand: Big Data, Better Ideas – Taking off with Tag Management
Join this session for an ‘around-the-tag-world’ trip with Air New Zealand and TagMan. Find out how the ability to easily work with and test new marketing technologies, improve data quality and save time and money across the board has transformed Air New Zealand’s digital marketing strategy.
About the speakers
Chris Allison, Online Sales Manager – UK & Europe, Air New Zealand
Chris is the Online Sales Manager at Air New Zealand managing all E-commerce activity across their 4 consumer websites in the UK and Continental Europe. Together with his team, Chris is responsible for all customer acquisition and conversion activity across the consumer sites as well as managing Air New Zealand’s retail marketing budget. Chris’s core strategic objectives are to grow overall share of online revenue in the UK and EU region as well as ensuring that retail marketing budgets are being spent in the right place and the right time to ensure maximum ROI and campaign efficiency. Chris has been with leading the Online team for the past 18 months but has been with Air New Zealand for 6 years where he was predominantly in Corporate Sales roles.
Sandra McDill, European Account Services Director, TagMan
Sandra McDill is the European Account Services Director at TagMan, the global leader in tag management. Working with clients such as TUI, Debenhams and 02; Sandra is responsible for the European account clients that use TagMan for services including tag management, real time attribution and eprivacy. Prior to joining TagMan, Sandra was Client Services Director North West at TradeDoubler, and has worked across a range of digital disciplines including affiliate, search, display, social, mobile and technology. Named one of Media Weeks 30 under 30 to watch, Sandra has won numerous industry awards for clients and regularly speaks at industry events as well as lecture for the Digital Marketing Institute.