Best practices for measuring social media for business impact
60% of European marketers measure the volume of traffic from social media, but only 17% measure its value (Adobe/Econsultancy Digital Intelligence Briefing). Which group do you fall into?
The fact is, social media dashboards aren't cutting it anymore. While it may be useful to know how many Facebook fans you have or what someone tweeted about you, what really matters is how that impacts your business. It's time to demonstrate the value of social media.
About the speakers
Mike Quinn, Product Marketing for Digital Marketing, Adobe
Mike has over 15 years of experience in the IT industry at companies including Shuttle, Quantum, Emulex and Adobe. He is an excellent speaker with good technological background and an understanding of networking and management, security, cloud based systems and processes. Mike has extensive experience in product management and all things marketing specifically Digital, Search and Social Marketing.
