Improving cross-channel marketing coordination through fully integrated social campaigns
bmi is driving improved customer engagement, as well as realising increased revenue by integrating the execution of their email and social marketing campaigns via a coordinated cross-channel approach.
In this session, delegates will:
- See how bmi has successfully leveraged email campaigns to drive acquisition across their social channels
- Learn how coordinated engagement across email and social channels can drive interaction and revenue
- Discover how to drive successful promotions and incentives via a cross-channel approach
About the speakers
Anjli Vyas, eCRM Executive, bmi
Anjli Vyas is the eCRM Executive at bmi and joined the company in 2010. Anjli is responsible for bmi’s email marketing across all acquisition and loyalty retention programmes and has been instrumental in launching the social interact tool for bmi.
Oliver March, Senior Account Manager EMEA, Responsys
Oliver joined Responsys in 2009 and is responsible for some of their key client relationships.
With over 10 years’ experience in digital marketing and software Account Management some of his previous roles saw him working in South Africa and the USA. With experience across three continents Oliver was instrumental in developing the Responsys team in Denmark. Oliver has a Marketing Degree from Southampton Solent University.
