Mobile: The Final Frontier for Digital Marketing
With internet access through mobile devices and applications outstripping consumption through desktop, Mobile is fast becoming the new Web. But what makes Mobile different? And how do you begin to craft the Mobile experience for the new generation of ‘always on’ consumers who demand a seamless, context-aware, customer experience regardless of their channel of interaction?
Join Adobe to discover the 3 key principles governing the design of modern, cross-channel, user-centric digital experiences and learn how Adobe’s customers are utilising Adobe’s Digital Enterprise Platform to engage with and enrich their customer’s experiences.
Live long (in digital) and prosper!
About the speakers
Kevin Cochrane, VP Marketing, Digital Enterprise, Adobe
As Vice President of Enterprise Marketing, Customer Experience, at Adobe, Kevin Cochrane leads the company’s worldwide enterprise product marketing efforts to enable companies and government organisations to provide engaging business experiences via next-generation customer experience management (CEM) enterprise solutions. Cochrane and his team are responsible for defining Adobe’s enterprise go-to-market strategy, product launch process and organisational readiness, messaging, positioning, packaging, pricing and competitive analysis.
A veteran in the content management space, Cochrane brings extensive experience to the Adobe Digital Enterprise Solutions Business Unit. Cochrane joined Adobe through its acquisition of Day Software, where he served as Chief Marketing Officer and was responsible for worldwide corporate and product marketing, along with global partner, OEM and customer support programmes. Prior to Day, Cochrane was one of the earliest hires, at commercial open source pioneer Alfresco, where he served as Vice President of Product Management. He was the fourth employee at Interwoven, and was responsible for the Interwoven TeamSite product line and suite of web content management offerings.
