Optimising the Opt-In Opportunity: email acquisition in a multi-channel environment

Today’s consumer is pressed for time, which means your brand needs to be accessible to customers when they want it, how they want it, and with minimal effort required.

Transform your email acquisition strategy by developing an understanding of the scenarios in which customers will interact with your brand and the channels they will use. Then re-think your acquisition efforts by focusing on customer value. The result will be a better brand experience from the outset and a stronger foundation for customer loyalty and relationship-building.

About the speakers

Nick Fuller, Director of Strategy & Analytics, e-Dialog International

 

Nick Fuller is Director of Strategy & Analytics at e-Dialog International.  He leads a team of Analysts and Planners in developing digital strategies and driving progammes for clients across email and mobile.  In a DM career that has spanned more than 25 years, Nick has experience both offline (direct mail and call centres) and digital (particularly email and mobile) on the client and agency sides across brands including Peugeot, Thomas Cook, Barclaycard, Capital Radio and Dell.   Nick is a fellow of the IDM (F IDM), a former member of the DMA Board and former Chair of the DMA Mobile Marketing Council.