Right Here, Right Now - New Business Models for the Instant Access Revolution
Online selling of digital content such as software, e-books and periodicals, games and information services is very different from traditional retail ecommerce. The traditional list of functionality required of an ecommerce platform – created when ecommerce simply mimicked the in-store retail process – is always inadequate, often irrelevant and sometimes inappropriate. The “alive” nature of digital content – the fact that the product itself and thus the customer can always remain connected to the producer, publisher, distributor or retailer – enables a powerful new paradigm for a rich, ongoing relationship: Digital Relationship Management.
In this session Sal Visca will share Elastic Path’s experiences helping some of the world biggest brands including Google, Symantec and Time Inc sell their digital goods and services.- Preparing for the reality of a world that requires commerce to be frictionless, social, and everywhere
- Preparing to sell “live” products in the context of life
- Exploring new business models
- Lessons from the trenches – what can be learned from the “Digital Pioneers”
About the speakers
Sal Visca, CTO, Elastic Path
As the Chief Technology officer at Elastic Path Software, Sal Visca is responsible for developing the company’s long-term technology strategies, defining a process to bring new enterprise ecommerce solutions to market, and spearheading the development of the Elastic Path App Store Platform.
Sal has over 22 years of experience developing long-term technology strategies, understanding emerging markets and technologies, and bringing new consumer and business solutions to market. Previously the chief technology officer for Business Objects, Sal led the technical due diligence efforts resulting in the company's acquisition by SAP for $6.8B USD. At the time, this was the third largest acquisition in history. He moved on to become chief technology officer for SAP's Technology Development Group. Prior to this, Sal worked for IBM as a software development executive for ebusiness solutions and was instrumental in IBM's early entrance into the ecommerce market.
