Email Reputation: Why the Subscriber Experience Matters!
Recently published data from Return Path’s Reputation Data Network show that up to 36% of the legitimate emails do not reach the inbox. Margaret Farmakis will explain the drivers behind complaint rates and why keeping the subscriber experience top of mind by the right content at the right time could help you not only better engage with your customers, but could also dramatically improve your email deliverability.
About the speakers
Margaret Farmakis, Senior Director, Response Consulting Group, Return Path
As the senior director for Return Path’s Response Consulting group, Margaret applies her 13 years of marketing experience to help clients improve the response, revenue and ROI of their email marketing programs. She uses her knowledge of content, design, segmentation and email campaign strategy and branding to help her clients build their files with active and engaged subscribers, increase the lifetime value of their subscriber base, improve program relevancy and generate sales.
Before Return Path, she spent 10 years producing and managing multi-channel integrated direct marketing programs for Fortune 100 companies, focusing on the financial services and technology sectors.
She most recently held a senior-level marketing position with Strategic Communications, Inc., a marketing/communications agency in Boston, where she spent five years. Previous experience also includes project management and editorial roles at SchoolSports, Inc., publisher of RISE Magazine, the nation's leading sports and active lifestyle magazine for teens (formerly SchoolSports Magazine), and SchoolSports.com.
